MARKETING
There’s two ways to go about understanding marketing. The first, the easiest, is to assume that setting up ads, tracking and an Excel spreadsheet will do the trick. This has been tested and tried to be okay if you’re just starting out. The second, the better, is to set up a holistic approach to where you’re getting users, increase order values, increase customer retention and make a couple of Excel spreadsheets to track various channels and their impact on your profit.
We’re firm believers that there are agencies for the first one.
And that there’s an opportunity to blast past vain metrics.
That’s where we come in.
Chapter 1:
Optimise Customer Acquisition Channels
The gist of this chapter is “run ads”. We specialise in setting up attribution, analytics and optimizing Advertising Channels - be it Meta, Google, Reddit, Unity or even billboards. Then, we usually split our activities in 2 paths: “do what works” and “try crazy shit”. The former is tested by everyone and works. The second makes an impact and forces customers to remember you. If you think about it, what’s the last ad you’ve seen that really stayed with you?
Chapter 2:
Increase Order Value
So, you got yourself a webpage visitor. They might buy something. But there’s a difference between them buying a product and them buying a full cart of products. The more you sell to one person, the bigger your profit margin to play around with. You know how Amazon is always telling you what others bought along with the one product you need. Who knows, maybe you’ll need a USB C to USB C cable as well?
Chapter 3:
Increase Retention & Repeat Purchases
What happens after someone buys something? You shoot them with a finessed automated string of emails, opting them to leave reviews, share their joy and either return to buy again (because they are cool now) or let them refer others (because they too can be cool). This is usually mostly handled by email automations, but there’s a lot a little something of an extra touch can do (Let’s hop on a call and ask us about it, we have so many stories).
MARKETING
There’s two ways to go about understanding marketing. The first, the easiest, is to assume that setting up ads, tracking and an Excel spreadsheet will do the trick. This has been tested and tried to be okay if you’re just starting out. The second, the better, is to set up a holistic approach to where you’re getting users, increase order values, increase customer retention and make a couple of Excel spreadsheets to track various channels and their impact on your profit.
We’re firm believers that there are agencies for the first one.
And that there’s an opportunity to blast past vain metrics.
That’s where we come in.
Chapter 1:
Optimise Customer Acquisition Channels
The gist of this chapter is “run ads”. We specialise in setting up attribution, analytics and optimizing Advertising Channels - be it Meta, Google, Reddit, Unity or even billboards. Then, we usually split our activities in 2 paths: “do what works” and “try crazy shit”. The former is tested by everyone and works. The second makes an impact and forces customers to remember you. If you think about it, what’s the last ad you’ve seen that really stayed with you?
Chapter 2:
Increase Order Value
So, you got yourself a webpage visitor. They might buy something. But there’s a difference between them buying a product and them buying a full cart of products. The more you sell to one person, the bigger your profit margin to play around with. You know how Amazon is always telling you what others bought along with the one product you need. Who knows, maybe you’ll need a USB C to USB C cable as well?
Chapter 3:
Increase Retention & Repeat Purchases
What happens after someone buys something? You shoot them with a finessed automated string of emails, opting them to leave reviews, share their joy and either return to buy again (because they are cool now) or let them refer others (because they too can be cool). This is usually mostly handled by email automations, but there’s a lot a little something of an extra touch can do (Let’s hop on a call and ask us about it, we have so many stories).